St. Louis

Yes — appointments are required so one of our experienced stylists can give you dedicated, personal attention for the full 90 minutes. Weekday appointments usually need 1–2 weeks’ notice; Saturdays book 2–3 weeks out. Reserve online above — it takes a minute.

Special-order gowns at our St. Louis boutique range from $1,200 to $5,500. Off-the-rack gowns you can take home the same day start at $1,500. Tell your stylist your budget up front and she’ll pull only gowns within it. Need something under $1,500? Our sister store, Vow Ready St. Louis in Lafayette Square, carries designer gowns at $300–$1,500 with walk-ins welcome.

Our St. Louis sample gowns typically run bridal sizes 12–28, with a strong plus-size selection. Most designers can be special-ordered in sizes 0–34.

Hayley Paige and La Première are carried in our St. Louis showroom only, alongside collections like Bella Luna, Capsule, Beloved and Anora. See the full list below.

Our private suites seat up to six guests, but we recommend bringing 3–4 of your closest, most trusted people. Smaller groups mean less noise and more focus on your vision. Please leave little ones (ages 1–5) and pets at home.

There is no charge to attend your appointment. Because appointments are in high demand, we hold your spot with a card on file. A $60 cancellation fee applies if you no-show or cancel with less than 24 hours’ notice. Arriving more than 15 minutes late counts as a no-show.

There’s street parking on Euclid Avenue in front of the boutique and on the neighboring side streets. Allow a little extra time on weekends and during Forest Park events.

We don’t alter in-house, but we’ll give you a list of trusted, vetted St. Louis seamstresses who know our gowns well once your dress arrives. Book your seamstress as soon as you say yes.