Everything You Need To Know About Trunk Shows
If you’re on the hunt for the wedding gown and want an unforgettable shopping experience, attending a bridal trunk show—also known as a designer showcase—is a must. These exclusive events give brides the opportunity to see and try on the latest designs fresh from the bridal market, long before they hit store racks. Trunk shows are a unique opportunity to experience the cutting edge of bridal fashion and often include perks you won’t find during regular shopping appointments.
Here’s everything you need to know to make the most of this exciting event:
What Is a Trunk Show or Designer Showcase?
A trunk show is a special event hosted by bridal boutiques where gowns from a specific designer’s newest collection are available for a limited time. Unlike the boutique’s regular inventory, these dresses are the latest creations, often straight from the runway.
Why is a trunk show a big deal?
- Exclusivity: These designs are typically available for a short window, making trunk shows a unique opportunity to snag a dress that might not be widely available.
- Personalized Experience: Many events feature direct consultations with a brand representative or even the designer themselves.
- Special Perks: Trunk shows often come with promotional pricing, customization options, or exclusive add-ons.

How to Prepare for a Trunk Show Appointment
To ensure you have the best experience, a little preparation goes a long way.
Here’s how to get ready:
- Do Your Research: Learn about the designer’s style and see if their gowns align with your vision.
- Set a Budget: Trunk show gowns may come with exclusive perks, but it’s important to know your price range and account for taxes, alterations, and accessories.
- Bring Inspiration: Gather photos of styles you love to help your stylist understand your preferences.
- Choose the Right Crew: Limit your entourage to a small, supportive group of decision-makers.
- Be Ready to Commit: Trunk show gowns are often only available during the event, so if you find the dress, be prepared to say yes!
Insider Tips from Bridal Stylists
- Arrive Early: Give yourself time to settle in and maximize your appointment.
- Dress Smart: Wear nude undergarments, a strapless bra, and shoes with a similar heel height to what you’ll wear on your wedding day.
- Keep an Open Mind: Don’t dismiss a gown before trying it on—many designs look different on the hanger.
- Focus on Fit: Sample sizes aren’t custom-fitted, so envision how the dress will look after alterations.
What Happens When You Say Yes to the Dress?
If you find your dream gown during the trunk show, here’s what to expect:
- Making It Official: Your boutique will place the order and walk you through any customization options.
- Exclusive Perks: Take advantage of discounts or other incentives available only during the event.
- Alterations Planning: Your stylist will outline the timeline for fittings and adjustments.
FAQs About Bridal Trunk Shows
- Do I need an appointment? Yes, trunk shows are usually by appointment only due to their exclusive nature.
- Are the gowns available to take home? No, trunk show gowns are typically ordered to your measurements.
- How long is the event? Most trunk shows last a weekend or a few days—don’t miss your window!
- What’s the price range for trunk show gowns? The price range for trunk show gowns can vary depending on the designer, any customizations requested by the bride. Since these are high-end designer gowns, you can expect prices to range from $3,000 to $8,000 before alterations.
Why You Shouldn’t Miss Our Next Designer Showcase:
- Exclusive Trends: This season, sheer elegance is taking over bridal fashion! From subtly sheer gowns to daring lace designs, see-through fabrics add a bold, sophisticated touch. For those wanting to accentuate their figure, the basque waist trend creates a stunning, statuesque silhouette. Plus, garden party florals are making a statement with oversized rosettes and 3D appliqués, making you feel like you’re wearing a blooming masterpiece!
- Unparalleled Service: Experience personalized styling from our expert team who are well-versed in all the latest bridal trends and can help you find your perfect gown.
- Limited Availability: These trend-forward gowns are available for just one weekend only! Once the trunk show is over, these exclusive pieces may not be available again, so don’t miss your chance to find your dream dress.

Real Bride Success Stories
“The Colby John trunk show at Savvy Bridal was an unforgettable experience! The team made me feel like a VIP from start to finish. Their personalized attention helped me find the perfect dress from the latest collection. I knew it was ‘the one’ the moment I put it on!”
“The Colby John trunk show at Savvy Bridal was absolutely amazing. The stylists made me feel so comfortable and truly listened to my vision. The gown I chose was unique, modern, and perfect for my big day. It was the best bridal experience I could have asked for!”
“Savvy Bridal made my Colby John trunk show experience feel so special. The stylists were so attentive, helping me find the perfect dress from the stunning collection. I felt supported every step of the way and couldn’t be happier with my choice!”
Get Ready for the Experience of a Lifetime
Attending a bridal trunk show isn’t just about shopping—it’s about being part of an exclusive event that puts you at the forefront of bridal fashion.
Don’t wait—spots for our next trunk show are limited! Schedule your appointment today and take the first step toward finding the gown of your dreams.